Character
Character Primer Hydrating - Long-Lasting Moisture & Smooth Finish | Creamy Formula with Ginseng, Glycerin & Glycols | Plumps, Softens & Preps Skin for Comfortable All-Day Wear Pmm002
Character Primer Hydrating delivers intense moisture and a flawless base for your makeup. Formulated with ginseng, glycerin, and glycols, this creamy primer plumps and softens skin while creating a smooth canvas for seamless application. The hydrating blend locks in moisture throughout the day, preventing dryness and ensuring your makeup stays comfortable and fresh. Ginseng energizes and revitalizes, while glycerin and glycols work together to maintain skin's natural hydration barrier. Perfect for all skin types, especially those prone to dryness, this primer preps your complexion for long-lasting wear. Apply a small amount before foundation for a dewy, supple finish that lasts from morning to night/
Mani Ram Authenticity Promise (Since 1948) +
Mani Ram Balwant Rai has served beauty connoisseurs in Punjab for over 75 years. Every product in our boutique is 100% authentic, sourced directly from authorized brand principals, batch-tracked, and stored in temperature-controlled facilities at our flagship Civil Lines, Ludhiana store.
Delivery, Payment & Assistance +
• Dispatch: Orders are packaged and dispatched within 24 to 48 hours.
• Free Delivery: Complimentary standard shipping on prepaid orders above Rs. 999.
• Payment: Secure online payments via UPI, credit/debit cards, and net banking.
• Assistance: For shade matching or order inquiries, our in-store beauty advisors are available on WhatsApp.
Need help selecting your shade or skincare routine?
Our in-store beauty advisors in Civil Lines, Ludhiana are available to guide you with swatches, comparisons, and custom routines on WhatsApp.




